What Is Inbound Marketing?

The inbound marketing is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.

Inbound marketing can be broken into 3 distinct stages: (We Love Hubspot's Flywheel depiction of this)

1. Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
2. Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you. 
3. Delight: providing help and support to empower your customers to find success with their purchase. 

What Is the Flywheel?

The flywheel is a business model adopted by HubSpot to illustrate the momentum your organization can gain by prioritizing and delivering exceptional customer experience.

You can spin and build momentum in your flywheel by investing in strategies that acquire and retain customers.

How To Use Inbound Marketing

Your goal is to attract new prospects to your company, engage with them at scale, and delight them individually.